Senior Manager Digital AnalyticsPanama, Panama Category: Corporate Sub-Category: Digital
Our success depends on our people. What connects us, unites us and makes us ‘us’ is the passion and pride we have for creating moments that matter for our customers. So, wherever you choose to start your career at Liberty Latin America, we’re all guided by a shared vision, philosophy and principles that enable us to bring our culture to life. We do it the best and we do it with spirit.
- Risk taking We’re empowered to take risks for our customers and each other. Making mistakes is OK.
- Respectful We treat others like we want to be treated. It is nice to be important, but it is more important to be nice.
- Honest We’re honest with others but, more importantly, we are honest with ourselves.
- Hardworking We work hard for our customers, colleagues and investors.
- Disciplined We’re consistent and we measure our performance. Commitments matter to us.
What I love about our culture is the opportunities we create for our employees to grow their careers with us and the passion we have for growth. I love seeing people stretch and challenge themselves, working outside of their comfort zone and flourishing as a result. Doing great things for their self development, their families, our business and our customers.Kerry Scott, Chief People Officer
We are the leading telecommunications company, connecting more than 40 markets in Latin America and The Caribbean with our video, broadband internet, telephony and mobiles services under the consumer brands VTR, Flow, Liberty, Más Móvil, BTC and Cabletica. We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the region.
·Build Best in Class Consumer-based Journey Analytics Practice
·Lead and manage the Customer Journey Analytics team, develop talent, and build processes to build and enhance analytics practice effectively.
·Build and strengthen capabilities in Web Analytics, including measurement capabilities, strategic insights & analysis of website behavior, and optimization initiatives.
·Develop various types of advanced quantitative analyses, including but not limited to: Multi-Touch Attribution, AI driven content personalization, Advanced Segmentation & Targeting, Conversion modelling, etc.
·Work to enhance analytics technology. Monitor the integrity of all analytics data, working with platform owners to identify gaps and data collection issues where necessary.
·Evangelize Web Analytics capabilities and findings across the organization.
·Align analytical strategies to the existing customer journey while providing new solutions for the new journeys that can come ahead.
·Work with marketing and web product teams to unearth insights to promote data-driven decisions that improve eCommerce & eCare site performance.
·Identify digital key performance indicators; analyze, understand, and communicate performance trends and optimization recommendations; and provide insights and data stories to help accelerate the success of digital strategies and tactics to find growth opportunities.
·Collaborate with business segments on "telling the story" of digital performance and behaviors.
·Measure the quality of all the OpCo's traffic across the consumer decision journey to ensure we understand the needs of visitors and deliver the best user experience.
·Manage the design, execution, and analysis of the testing program (A/B, multivariate), driving improvements in capabilities and strategy. Promote sound test design and execution methodology.
·Strengthen the test and learn culture by coaching other analytics members and training stakeholders.
·Design and execute experiments that drive incremental change and improvements to conversion rate and customer experience.
Knowledge & Experience:
Preferred education/ qualifications:
Graduate-level (Bachelors or higher) degree, with an analytical/quantitative concentration, preferred. 10+ experience in digital analytics or equivalent.
Specific Knowledge & Experience:
•Knowledge of leveraging data from Adobe Analytics/Thunderhead.
•Experience supporting personalization via Adobe Target and Audience Manager.
•Strong working understanding of A/B and multivariate testing techniques and best practices
•Experience with Tag Management solutions.
•Deep knowledge and experience of service industries organizations
•Experience and ability to drive change through influence
•Strong record of people management in a technical and commercial environment, including communication, negotiation and conflict resolution skills
•Strong written and verbal communication skills, ability to form strong business relationships across all functions
•Strong Grasp of Digital ways of working and the Digitalization Opportunities
•Timeliness in all actions with quality consciousness towards services received and provided
•Effectively gathers information, structures clear reasons for decisions and leads debate where required
•Works collaboratively with stakeholders and team members to deliver the best results for the customer and to remove barriers of execution
•Demonstrates strong ability to work under pressure with multiple competing priorities.
•Demonstrates the importance of measurement and data driven analysis and the ability to articulate in a meaningful way for the team
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